Saturday, January 25, 2020

Understanding The True Meaning Of Heritage

Understanding The True Meaning Of Heritage Alice Walker illustrates the significance of heritage in material objects by contrasting the family members in the story Everyday Use. Walker uses Mamma and Maggie, the youngest of the two daughters, as an example that heritage travels from one generation to another through experience and learning. However, Dee, the oldest daughter, possesses a misconception of heritage as material. During Dees visit with Maggie and Mamma, the contrast of the characters becomes a conflict because Dee misplaces the significance of heritage in her hope for displaying her racial heritage. Dee doesnt understand the true meaning of her heritage, unlike her sister and mother who do understand the true story behind the quilt and churn top. In Everyday Use Walker embodies the different sides of culture and heritage in the characters of Dee, Maggie and Mamma through symbolism in the quilt and churn, characterization of Mamma and Dee, and the impact of setting and education. Dee, Maggie, and Mamma each have a different outlook on their African heritage and culture. Unlike Mama who is rough and man-like, and Maggie who is shy and scared, Dee is confident, and beautiful: first glimpse of leg out of the car tells me it is Dee. Her feet were always neat-looking, as if God had shaped them Dee next. A dress down to the ground, in this hot weather. A dress so loud it hurts my eyes. There are yellows and oranges enough to throw back the light of the sun. Earrings gold, too, and hanging down to her shoulders (Walker 111). Maggie has lived in Dees shadow her whole life. Mamma describes Maggie as walking with her chin on chest, eyes on ground, feet in shuffle, ever since the fire (Walker 109). Even though the fire has had a major impact on Maggies body and personality, she still lives a satisfying and practical life, sharing the daily chores with Mama. In the near future she will marry John Thomas, a local man who seems to be a realistic choice (Walker 110). Mama i s more into the rough work, such as kill and clean a hog as mercilessly as a man, with her rough, man-working hands (Walker 110). Mamma symbolizes a simple satisfying way of life where items of culture and heritage are valued for both their usefulness as well as their personal significance. Mamma dreams a dream that her daughter, Dee, will arrive home and embrace her with tears in her eyes, and show affection for her. But when she comes home, Dee is seen as a stranger. She greets them saying Wasuzo-Teano! When Mamma refers to Dee by her name, Dee replies with No, Mama. Not Dee, Wangero Leewanika Kemanjo! Mamma asks, What happened to Dee? Dee replies with, Shes dead. I couldnt bear it any longer, being named after the people who oppress me (Walker 111). Dees proclamation of her new name is a turning point in the story in which pushes Mammas limits (Farrell 179-86). In this part of the story Dee is rejecting her family history. Dee doesnt understand that there is actually a story of how she got her name. Mamma is quick to point out that Dee is named after her aunt, who was named after her grandmother. Even though Dee may not be an African name it is based on custom, tradition, ancestors and the heritage of the Johnson family. Mamma also doesnt show her true feelings of Dees arrival. She replaces her own fears onto Maggie when she anticipates that Maggie will be awed by Dees company. However, Maggies behavioreven her limited use of languageconveys disgust with her sister rather than envy and awe (Tuten 125-28). Mamma expects Maggie will be nervous until after her sister goes: she will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs, eyeing her sister with a mixture of envy and awe. She thinks her sister has held life always in the palm of one hand, that no is a word the world never learned to say to her (Tu ten 125-28). Dee can be described as selfish and unappreciative because she obviously forgets where she came from. In a sense she forgets who she really is and the kind of household she grew up in. Mammas life growing up was different from the life Maggie and Dee grew up in. Mamma mentions that after second grade, the school was closed down, and because of this she is not educated and cannot read (Walker 110). Critics see Dees education and her insistence on reading to Mama and Maggie as further evidence of her separation from and lack of understanding for her family identity and heritage (Farrell 179-86). Tuten, for instance, argues that, in this story, Walker stresses not only the importance of language but also the destructive effects of its misuse. à ¢Ã¢â€š ¬Ã‚ ¦ Rather than providing a medium for newfound awareness and for community à ¢Ã¢â€š ¬Ã‚ ¦ verbal skill equips Dee to oppress and manipulate others and to isolate herself (Farrell 179-86). Similarly, Donna Winchell writes that Dee tries to force on Maggie and her mother knowledge they probably do not need. She continues, Mrs. Johnson can take an objective look at whom and what she is and find not disillusionment but an easy satisfaction. Simple pleasures-a dip of snuff, a cooling breeze across a clean swept yard, church songs, the soothing movements of milk cows-are enough (Farrell 179-86). Although they were sisters, Dee and Maggie were two very different individuals with different aspects on certain objects such as the quilts and churn top. Maggie and Dee are very different from each other. Maggie is more of a passive individual who is unconfident and ashamed because of the burn scars that are located up and down her arms and legs, but Maggie understands the history behind simple objects, like the quilt, and the importance that it holds, unlike Dee. Dee takes the hand-crafted churn top, which she will apply as a centerpiece for the alcove table (Walker 112-113). Dee only wants these things to show off her African heritage, but Mamma and Maggie actually need these things to survive. Dee doesnt realize the true value of it. Her mother and sister use the churn top everyday by making butter. Dee is only concerned about fashion and the beauty of objects. Dee relates the items with her heritage now, but thought nothing of her heritage in her youth as she was growing up. Dees chase of her heritage is external, wishing to have these different items in order to display them in her home and using them to show off to her friends. Dee wants to keep the items as souvenirs and display them in her home. She wants the items because she understands each to have value, but Dee doesnt understand the deeper meaning behind the quilt or churn top. For example, instead of being used for warmth, she uses the quilt as a symbol of art or fashion to display on her wall. Dee and Mamma have different point of views on the quilts, and this makes their relationship complicated. Dees interpretation of the quilt conflicts with Mammas understanding of the quilts. There are all pieces of dresses Grandma used to wear. She did all this stitching by hand. Imagine! (Walker 113). This line represents that Dee considers the quilt worthless because the quilt is hand-stitched, not machined. Dee plans to show the quilts or Hang them, (Walker 113) unlike Maggie, who will actually put them to everyday use (Walker 113). Mama knows that there is a connection of heritage in Maggie, and she knows that It was Grandma Dee and Big Dee who taught Maggie how to quilt (Walker 113). Mama expresses herself in the climactic scene of the story not through words but through deeds: she hugs Maggie to her, drags her in the room where Dee sits holding the quilts, snatches the quilts from Dee, and dumps them into Maggies lap (Tuten 125-28). Its because Maggie has such a great connection with her heritage that Mama takes the quilts from Dee who held the quilts securely in her arms, stroking them clutching them closely to her bosom (Walker 113) and then hands them to Maggie. Only by reaction does she finally speak and tell Dee to take one or two of the others. Instead of using words, Mamas actions silence the daughter who has used language to control others and separate herself from the community: Mama tells us that Dee turns and leaves the room without a word (Tuten 125-28). Dees past is another reason of why she doesnt understand the importance of her heritage. Mamma remembers Dees childhood and her appreciation of nice things. Dee was not the least upset when their home burned to the ground while she was just a girl, Why dont you do a dance around the ashes? Id wanted to ask her. She had hated the house that much (Walker 110). Dee is misinterpreting her heritage as material goods, as opposed to her ancestors customs and way of life. It could be because she left her hometown to get an education and become a more sophisticated and independent young woman. Dee believes heritage to be as concrete as a quilt on the wall or an old-time butter churn in the alcove. Dee has an understanding that the items are hand made by her ancestors, but remains unaware of the knowledge and history behind them. Mamma knows the traditions behind the quilts and it puts their ancestors memories to everyday use. Unlike Dee, Maggie understands the true meaning of her African heritage, and she believes to put all items to good use. On the other hand, Dee enjoys flaunt ing the beauty of objects instead of using them for their specific use. Through the story Everyday Use Walker presents that heritage is a practiced tradition. People can learn about their heritage and culture from one generation to the next. It is not suddenly picked up. A person who possesses real heritage and culture make use of it every day of their life.

Friday, January 17, 2020

Local Business Project Paper

Trends: young children people are looking for a healthier desserts teenagers people are looking for less expensive desserts implies young adults 4 Commencement of the Business â€Å"l didn't even like frozen yogurt. † When most people hear this quote, they wow old not think it sets the stage for a successful frozen yogurt restaurant. However, alt cough Mackey, the owner of Yogurts, said this, the restaurant is more successful than ever under his ownership. Most people think of a lively environment and healthy food when they hear the e words â€Å"frozen yogurt restaurant. Mackey and his family think on a much deeper level than j just this for their mission, vision, and objectives. Mackey says he wants people to think of the line e â€Å"proud immunity us porter† when one thinks of Yogurts. He and his family like to s purport the community in every way they can, and have a positive impact on the surround inning area. He told us that recently, his restaurant held a fundr aiser for Carmela Elementary and g eve them 20% of the profits they earned that day. Mackey and his family had numerous reasons for opening Yogurts.Although t hey had never operated in the frozen yogurt industry, they had multiple interesting id ease and reasons to open this restaurant. Interestingly enough, Mackey and his family owned 5 Us byway restaurants before purchasing Yogurts. This gave them enough interest and experience in the food industry to be motivated to diversify their ownership. They ended up selling one Of the Subway restaurants to invest in Yogurts because they wanted more freedom in operate ions and the ability to have fun and be creative. They invested in Yogurts at the end of May as a FAA mill.Originally, a doctor and a relative of the doctor owned the restaurant. Mackey was interest deed in purchasing Yogurts from them because he wanted to diversify his portfolio. At the time, h e only owned Subway restaurants in the Fishers and Ageist area. He was motivated t o open Yogurts because he knew his family would be able to run it in a relaxed atmosphere and not have to follow franchise regulations. Mackey balanced the risks and rewards of the frozen yogurt Indus try and ultimately decided to purchase Yogurts due to the opportune location.The ultimate pull factor that encouraged Mackey and his family to purchase You gurus is its prime location. It is located off of Meridian and Carmela Drive, which encomia sees a large amount of traffic. Yogurts is visible from Carmela Drive, and is located next to other businesses that draw in lots of customers, which ultimately helps them make money. This is analyzed in rater depth later on. Along with the location, the amount of space also once raged Mackey and his family to sign on the dotted line. The amount of square feet in Yogurts ma ekes it the largest frozen yogurt restaurant in the area.This allows Mackey to use the space in a creative and family friendly way, with multiple lager tables and a play ar ea for children that include sees a whiteboard for the kids to draw on. The setup also allows them to play sporting events on the main T -V. In order to entertain all the dads while blasting popular hit songs through the CE ailing speakers to create a partially atmosphere. The location exhilarated Mackey because it NV loves more than just traffic; it encompasses a felicitous location in central Carmela mixed with t heir opportune target market.Statements Vision: To be the most profitable frozen yogurt shop in the state while being a been Lent supporter to the community. 6 Mission Statement: For our company to sell the most frozen yogurt out Of any ice cream or yogurt shop in the city of Carmela each year by offering the highest quality and diverse selection of flavors and toppings. Slogan: For the health of it Yogurts did not have a vision statement so we decided to create one for them The vision statement is measurable and achievable in that we firmly believe that Yogurts is a SSI generic business.Between the group members, we have combined ate at many differ .NET frozen yogurt shops in which none have been superior to Yogurts. Between the quality of the Eire product, wide array of choices, and atmosphere of the venue, Yogurts differentiates itself FRR mom other individual frozen yogurt shops and even franchised ones. Not only does it strive to be a successful enterprise, but Yogurts exceedingly values its role in the community. The stats moment was based off the idea of receiving but then giving back.Being a business, the universal g AOL is to make a profit, but to Yogurt it is to then take their profits, turn around, and make an impact in the community. This vision statement provides the owners and employees a goal to strive for. Yogurts also did not have a mission statement, so we created one for them t hat was all encompassing to the company, and one that would motivate owners and me peoples to reach this competitive goal each year. It incorporates the â €Å"who†, Yogurts, the â€Å"what†, sell the most frozen yogurt compared to their competitors, and the â€Å"how', offering high quality an d diverse selection f flavors and toppings.The mission statement is specific, measurable, attain able, relevant, and time specific as well. The mission statement galvanism Yogurts to transcend t he other frozen yogurt stores in Carmela and be superlative in comparison to them in all facets 7 Merits of Small and Large Business Yogurts was originally started and owned by someone else, but Mackey Burch eased all of the equity, thereby becoming the new owner. After doing so, he converted the e business into a partnership, splitting the equity amongst his family members in the idea that eventually it will continue on as a family business.It is noteworthy that he considered it prefer able to remain a partnership rather than an LLC, a limited liability company, or a corporation b cause he felt keeping it as a partnership was more benefic ial, due to lower taxes, than the t radioed for less liability at this point in the business. This, however, would likely only be the ca SE for a small business. In the united States, a small business is a business that employs less than 500 people, and in a company like Yogurts, it would have to expand significantly to do that.It I s easier to remain a partnership as a small business, with smaller market and employee number , and avoid liability claims than it would be for a larger business. Another merit of a small business s is that they can be more flexible to the market demands than a large one could. This is a com pension for being in fewer markets, because they can more fully utilize their current one. This is where a local store knows to carry a specific item that the local Walter would not even co insider. Often times, smaller business will provide far superior products in comparison to lard egger ones.The famous Linton Burger chain, for example, pride themselves on superio r quail y by remaining a small business and keeping its supply chains short. In contrast, the benefits to being a large business are quite obvious. As a large r business, there is a huge amount of name recognition. There are undoubtedly few Poe peel in the civilized 8 world that are unfamiliar with companies such as Collate, Disney, or Google . Currently, Yogurts is not a well recognized business compared to the latter, however, the eye hold their own against the different frozen yogurt franchises such as Woozy and Orange Leaf.In addition, securing funds is significantly easier as a large business, as banks consider NV sting in them to be almost a sure thing. People are also more willing to leave their current jobs for a large business for this same reason: security. This aspect of a large business does c relate to Yogurts in that the owners have trouble finding employees that are not teenagers beck cause of their size. When scheduling the work hours for their employees, a large maj ority of the m can only work late a night or on the weekends because Monday through Friday they attend s school.Yogurts being categorized as a small business, makes it less attractive for people out o f college to apply to work their. Business Objectives Yogurts has many valuable objectives as a business, however the owners Spec official emphasized their operational goals. Mackey said he likes to challenge his ample eyes to work very efficiently. He encourages them to keep up with him while he works one of two registers, or while he restocks food and cuts fresh fruit. This helps employees feel like he s on the same level as him, not just a figurehead above them, and it also helps them learn to word k at a faster pace.This operational goal has proven to be successful for Yogurts, and has led the m to introduce new technology to their employees. A strategic objective of Yogurts, is to franchise the company. Since Mackey and family have worked with franchises for a long time, they know that they will b e able to use their 9 acquired skills in the frozen yogurt industry as well. Multiple people outfits e have asked Mackey to open up Yogurts restaurants in their respective states. A few exam less include Florida, Ohio, and Illinois.This positive feedback from customers and other b equines owners has encouraged Mackey to turn Yogurts into a franchise and illustrates that the You gurus business model is now a proven proof of concept in the market. This goal would not ha eve come about if it were not for his successful environment, yearning for feedback, and profession anally trained employees. Role of the Business Functions Human Resources does not have its own department in Yogurts since they on lye have 71 0 employees at a time. The owners of Yogurts directly interview and hire the Eire employees who need to be able to do maintenance and work the register.The owners alls o value an employee who is social and able to create small talk with the customers. They want t heir customers to feel welcomed, and to be assisted when needed, so therefore, t e owners take into consideration how cordial and outgoing an applier is when determining if that person should be hired or not. The owners personally train and work with their employees so the at they are as efficient as possible, and they directly deal with any issues that a worker may I impose, however, this is rare with the people that they employ.The finance and accounts aspect is also completed by the owners. As stated b before, the owners have a sufficient amount of personal money between them due to the e money that they had acquired from their Subways. The upper management of Yogurts is very organized as well, so all of their expenses are recorded and paid for on time. Financially speaking g, between their 10 personal money from the selling of one of their Subways, they were able to RA sis enough capital to fund the business and then take the money they made to reinvest back nit o the company in order for it to be financially independent.Frozen yogurt is an exceedingly popular product that grosses billions of dollar s of revenue each year while generating mass amounts of profit across the world. According to IBIS World, through 2008201 3, annually growth of the industry has been 21%. The SE facts substantiate that the frozen yogurt industry has an increasing market of new, loyal customers to support the frozen yogurt shops such as Yogurts.To capture the attention of these new customers, the marketing department for Yogurts (also the owners) use social media such as twitter and faceable to inform their followers about current deals or changes to the company that are being implemented. The owners do not believe in marketing in the newspaper because they hypothesize that it is a dying form of communication and would not be worth the money to attract their target market through. Who never advertising in the store or out of the store, they like to make them colorful and bright so t hat it catches the eye and encompasses the whole ideological feel of frozen yogurt.Overall, the marketing â€Å"department† could be stronger by finding new, ingenious ways to spread the word about Yogurts that could be seen or heard by a conglomerate group of people that lie eve in the area. Possible ideas could be a local commercial, or they could effortlessly advertise e through banners/ signs at high school sports events (like they have at Off the Wall Sports) or at different middle schools. 11 All in all, there is not a long, complex process to their operations. They buy the e frozen yogurt from another company and then stock the machines themselves.Cuts mores come In through the front doors and are directed to the yogurt machines through a p sage blocked off by a four foot wall. On their way in, overhead are large, flatterers T. V. S that expel main the process of how to assemble their customized product along with other important inform action such as the suggeste d flavor combination of the week. The employees station themselves behind the register surrounded by the topping bars. This layout gives the employees a 360 degree e workable space to assist customers by offering samples and answering questions while at the same time manning the register.The owners also manage inventory. They track and formulate statistics of which flavors and toppings are popular so that they know the quantity to order of each item as precaution to not waste product or understood themselves. The Four Business Sectors Yogurts uses resources from the primary and secondary sectors, and combines them into a tertiary business. Because Yogurts does not personally make their frozen yogurt with their own recipes, it an therefore be considered a retail business in the tertiary sector. Yogurts has two main 12 providers that they purchase their frozen yogurt from.They buy their yogurt by the quart, and then process it through their machines. In this way, they act as a seconda ry b equines due to the machine processing of their frozen yogurt. However, Yogurts provides a seen/ICC e to its customers so it is therefore mostly involved in the tertiary sector. The Six Core Concepts Change is evident in the history of Yogurts. They transitioned owners and have e been flourishing ever since. Not only this, but Yogurts has adapted in order to rest nod to competition, and to differentiate themselves.

Thursday, January 9, 2020

What to Do If Youre Bored in College

When you thought of what college would be like, you probably didnt think about it being boring. Despite all the activity that takes place on a college campus, there can be times when things do get a wee bit slow. So what can you do to help pass the time? 1. Walk to a New Part of Campus If you need something to do, one of the best ways to find something exciting is to step outside and see whats going on. Put on a pair of comfy shoes, grab your phone, and head outside to explore a part of campus youve never visited before. You just might stumble across a few friends playing rugby, a cool new part of campus where you can study, or an art exhibit that piques your interest. 2. Head to the Gym Dont feel like working out? Hitting the gym might be just the pick-me-up you need to get some energy, refocus your priorities, and pass some time. Plus, youll get exercise and the health benefits to boot. 3. Join or Start a Pick-up Game If things are a little slow on campus, chances are you arent the only one looking for something to do. Head to the gym, see who else is hanging out, and start a pick-up game. Youll burn calories, meet some new people, get some exercise, and pass the time—while possibly earning bragging rights. 4. Read Something for Fun It may sound crazy given how much reading you do in college anyway, but think about it: When was the last time you read a gossip magazine just for fun? Or caught up on the latest news about your favorite sports team?  Head to the bookstore or a local supermarket and, for a few bucks, treat yourself to some fun, easy reading that doesnt require you to take notes. 5. Do Homework in a New Location Consider this, would you rather work on your homework when youre bored or when there are tons of fun, exciting things going on that you dont want to miss? Finding a new study location can also help make doing your homework feel less tedious. A new environment can do wonders for your focus, outlook, and productivity. 6. Hang out in Your Residence Hall Lobby Your residence hall common area might seem like a place that you just pass through on the way to and from your room every day. If you time it right, you can head down, enjoy the extra space, perhaps watch a game on the TV, and meet some new people or hang out with ones you already know. It can be a nice way to do something new in a place that already feels familiar. 7. Watch a Game in Person If youre bored on campus, see if theres a game scheduled. Choose a sport you havent seen in person before. Watching rugby, soccer, softball, lacrosse, or water polo can be a great way to spend an afternoon. 8. Watch a Game on TV or the Internet So, things on campus are a little slow and boring. Grab some friends, head to the dining hall, pick up some snacks and drinks, and watch the game on TV or on the computer in your room. It might not be as exciting as watching the game in person, but it can be a great way to pass the time—especially if the weather outside is far from ideal. 9. Go to an Event Youve Never Attended   The chances of absolutely  nothing  happening on your campus at any given point in time are pretty slim. The problem might be, however, that the things that are going on just arent on your radar. Challenge yourself to step outside of your comfort zone and attend an event that youve never gone to before. 10. Go to a Cultural Event off Campus Cant find anything to do on campus? Check out the local entertainment listings of whats happening  off  campus. A  poetry slam, art fair, music festival, or some  other event can be just what you need to turn a boring day into a memorable one and get familiar with your new city at the same time. 11. Go to a Museum off Campus Youre in college because you enjoy learning new things and living an intellectual life. Take that smarty-pants brain of yours and go learn something new at a museum exhibit in town. Viewing something new and exciting from a certain time period, artist, photographer, or sculptor can be a great learning experience. If youre lucky, you can even use what you learned as bonus points in an upcoming class assignment. 12. Call and Catch up With a High School Friend Things can get so busy in college that it can be difficult to  keep in touch with your high school or hometown friends. When was the last time you had a nice, long phone call with a friend you knew before you left for college? If you have some free time and are a little bored, use the break to your advantage and catch up with an old friend. 13. Hang out in the Campus Coffee Shop The campus coffee shop offers far more than just your favorite kind of coffee. It can be a good place to get some work done, surf the Internet, people watch, or otherwise just hang out. And if youre bored, it can be a great place to get a change of scenery without spending  too much money. 14. Grab Some Friends and Head to a Movie off Campus   If you use your  student discount, you can catch a new movie, have some social time, get off campus, and mentally check out  from the stress of college life  for a few hours—all at a discounted price. 15. Grab Some Friends and Watch a Movie Online   If the weather is bad but you need something to do, grab some friends and stream a movie in someones room. Even if its a horrible movie, you and your friends will have something to laugh about. 16. Do Something Creative   For students lucky enough to have a creative streak, the time to relax and make something just for fun is rare. Turn a boring afternoon into one of those moments when you can let your creativity flow without having to worry about your upcoming assignment. 17. Crank up the Music and Organize Your Life Use a free (read: boring) afternoon to do all the things you dont want to  do  but actually need to get  done. Do your laundry,  clean up  your room, organize your paperwork, make sure your  calendar/time management system  is up to date, and generally get your  to-do list  done. Cranking up the music (or watching a movie) can help make the tasks go faster. The way youll feel when everything is done will be well worth it.

Wednesday, January 1, 2020

Biography of the Great Newspaper Publisher Joseph Pulitzer

Joseph Pulitzer was one of the most influential figures in the American journalism in the late 19th century. A Hungarian immigrant who learned the newspaper business in the Midwest following the Civil War, he purchased the failing New York World and transformed it into one of the leading papers in the country. In a century known for raucous journalism which included the introduction of the penny press, Pulitzer became known, along with William Randolph Hearst, as a purveyor of yellow journalism. He had a keen sense of what the public wanted, and sponsoring events like the around-the-world trip of intrepid female reporter Nellie Bly made his newspaper extraordinarily popular. Though Pulitzers own newspaper was often criticized, the most prestigious award in American journalism, the Pulitzer Prize, is named for him. Early Life Joseph Pulitzer was born April 10, 1847, the son of a prosperous grain dealer in Hungary. After his fathers death, the family faced grave financial problems, and Joseph chose to emigrate to America. Arriving in America in 1864, at the height of the Civil War, Pulitzer enlisted in the Union cavalry. At the end of the war, Pulitzer left the Army and was among the many jobless veterans. He survived by taking a variety of menial jobs until he found a job as a reporter at a German-language newspaper published in St. Louis, Missouri, by Carl Schurz, a noted German exile. By 1869 Pulitzer had proven himself to be highly industrious and he was thriving in St. Louis. He became a member of the bar (though his law practice was not successful), and an American citizen. He became very interested in politics and ran successfully for the Missouri state legislature. Pulitzer bought a newspaper, the St. Louis Post in 1872. He made it profitable, and in 1878 he purchased the failed St. Louis Dispatch, which he merged with the Post. The combined St. Louis Post Dispatch became profitable enough to encourage Pulitzer to expand to a much larger market. Pulitzer’s Arrival In New York City In 1883 Pulitzer traveled to New York City and purchased the troubled New York World from Jay Gould, a notorious robber baron. Gould had been losing money on the newspaper and was happy to be rid of it. Pulitzer was soon turning the World around and making it profitable. He sensed what the public wanted, and directed the editors to concentrate on human interest stories, lurid tales of big city crime, and scandals. Under Pulitzer’s direction, the World established itself as the newspaper of the common people  and it generally supported the rights of workers. In the late 1880s, Pulitzer employed the adventurous female reporter Nellie Bly. In a triumph of reporting and promotion, Bly circled the globe in 72 days, with the World documenting every step of her startling journey. The Circulation Wars During the era of yellow journalism, in the 1890s, Pulitzer found himself engaged in a circulation war with rival publisher William Randolph Hearst, whose New York Journal proved to be a formidable challenger to the World. After battling with Hearst, Pulitzer tended to draw back from sensationalism and began advocating for more responsible journalism. However, he tended to defend sensationalist coverage by asserting that it was important to catch the public’s attention in order to make them aware of important issues. Pulitzer had a long history of health problems, and his failing eyesight led him to be surrounded by a number of employees who helped him function. He also suffered from a nervous ailment which was exaggerated by sound, so he tried to stay, as much as possible, in soundproof rooms. His eccentricities became legendary. In 1911, while visiting Charleston, South Carolina aboard his yacht, Pulitzer died. He left a bequest to found a journalism school at Columbia University, and the Pulitzer Prize, the most prestigious award in journalism, was named in his honor.